Typeface
Butterfly Sushi

Posters and Panels
Caslon
Rhythm
A Daily Planner for Kids
Emotional Panels

Abstract Projects
Butterfly Sushi Cookies and Packaging
How to Make Origami Butterfly: Universal
How to Make Origami Butterfly: Idiosyncratic

Things done for Sweet Leaf Tea Co.
Graphics for Sweet Leaf Tea
Guerrilla Marketing Stickers

Product Proposals (Toy Designs)
TAFYLAND
Blanton Museum Products: Postcards
Blanton Museum Products: Stuffed Art
Runaway Bunny Box

Books
Butterfly Sushi Book
Anthology Book
Alice in Wonderland

Identity
Logos

Others
Paintings
Character Design
by cindy chang

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Butterfly Sushi: A Book

I was deeply interested in the idea of being able to hold intangible feelings. I wanted to be able to hold someone’s laughter, or someone’s anger.

While I was looking for ways to describe feelings, I had acquired an attachment to my typeface, Butterfly Sushi, towards the final stage of editing. It seemed like a good opportunity to use something I was very familiar with (after all, words are one way to describe feelings). So, I started experimenting with the letterform in paper cutout and later in food format. I was trying to make type tangible.

The documentation book presents that research process that I went through. It is a book of emotional and edible letters.

Note: only some spreads of the book are shown here.